As a property manager, communication is one of the biggest factors in keeping residents happy and aware of everything that may be going on in and around the property. Not everyone feels comfortable going out of their way to share how they feel at times which can lead to anger or resentment. Keeping a clear path of communication can really make or break the relationship that you have with your residents and guests. Here are a few tips on how you can stay connected with your residents while also keeping everyone feeling happy and safe.
The Social Network
As we enter the new year, there is no doubt that social media has taken the lead in staying connected with others no matter where you are. Out of all of the major social platforms, Facebook has the largest user base in the world. There are over 1.79 billion monthly active Facebook users which is a 16% increase year over year (Source: Facebook as of 11-2-16). Create a private Facebook group or profile page and invite your residents to join. Here, you can post about upcoming events or share news relating to your property and the area around it. This will allow others to chime in and communicate with each other in a stress-free environment.
Although there are so many new tools and apps to communicate, making announcements through E-Mail is still one of the number one ways any property manager can communicate with residents. Using online tools like www.constantcontact.com or www.mailchimp.com can help distribute newsletters and announcements quickly and reliably. This also allows individuals to get in touch with you privately without having to get other residents involved.
Another great way to stay in communication about events and news is to create bi-weekly or monthly meetings for your residents. Here, everyone can come together with ideas and suggestions as to how the community can improve. This is also a great place to discuss any problems or concerns one might have. Hosting a luncheon or dinner is a great way to help encourage everyone to attend often and stay involved. Keep in mind that this also brings neighbors together which can lead to trust and comfort between everyone.
Whether you’re connected through social media and other digital platforms, or you stay in touch through in-person meetings and events, you’ll be off to a great start in learning more about your residents as well as helping them solve any problems. Keeping this going as a monthly routine can really help build morale with the individuals within and around your property.
This article was written by Justin LaRocque (Marketing Communications Manager) for Planned Companies, the industry leaders in janitorial, maintenance, concierge/front desk, and security services in the Northeast and Mid-Atlantic. Catering to both residential and commercial properties, we proudly provide services throughout New Jersey, New York, Connecticut, Pennsylvania, Maryland, Virginia, Washington DC and San Francisco. For more information about our services, please visit our website at www.plannedcompanies.com or call us at 888-706-8600.