Juan Jose Chaves

A hospitality and property management veteran, Juan Jose Chaves joined Planned Companies in January 2012 and is responsible for sales and field operations in our Atlanta and Florida markets. Prior to joining Planned Companies, Chaves worked in the hospitality industry with White Lodging Services for eight years and Archstone in Maryland and Virginia for more than four years.

Originally from Costa Rica, Chaves brings his passion, attention to detail and ability to develop cohesive teams that perform to the high standards of our organization. He received his business degree from The Latin American University of Science and Technology and University of Notre Dame.

Reuel Williams

Reuel Williams is the Vice President for the Mid-Atlantic division of Planned Companies. He has been with Planned Companies for more than five years, formerly serving as the Executive Director of Operations for Maryland, Washington DC, and Delaware. Reuel has more than 20 years of experience in the janitorial and facilities services field and is an accomplished senior level corporate professional experienced in managing major facility service projects for corporate, government, industrial, manufacturing and healthcare facilities.

Reuel has worked for General Maintenance Co, Service Force USA, Motir Services, Crystal Enterprises and NSC. In addition to that he has owned and operated his own consulting firm specializing in helping facilities services companies leverage technology to better service their partners. In his various roles Reuel has provided quality leadership and effective communications for 400+ facility personnel and managed over 30 facilities and 5 million sq. ft. daily in DC, MD, VA, and NC. Among some of his career highlights are: managing the custodial contracts for; Reagan National Airport, BMW Manufacturing Plant in South Carolina, The DC Citywide Govt Contract, Central Piedmont Community College, just to name a few. In addition to his work experience Reuel is a graduate of the Darden School of Business at UVA and is a certified floor tech and OSHA trained manager.

Daniel Reilly

Daniel (Danny) Reilly is the Executive Director for Northeast – business development; While overseeing the business development drivers from Boston to Delaware, Danny will also keep his focus on the local markets, NJ, PA and DE working closely with Marketing and the Operations teams to implement strategic branding and relationship-building opportunities. With Danny’s knowledge of the real-estate market and veteran experience with the staffing/labor world, Planned will also rely on him to pursue Major Accounts throughout the Northeast markets, and beyond.

Prior to joining the Planned team, Danny has had an impressive resume in many facets of sales. He was previously a Senior Sales manager for a fast-paced growing healthcare service provider, working with major healthcare systems across the NY Metro/PA area. Previously, his main stay was with T-Mobile USA, as Corporate Development Manager for New Jersey. There, he grew the territory year over year, bringing on new clients and developing them with an array of T-Mobile products. Danny is known to create a positive impact wherever he goes, and has a great rapport with prospective and current clients. He also has mastered developing relationships, as well as creating a strategic approach to territory management/growth.

Danny holds a Bachelor of Business in Managerial Marketing from Pace University, where he was also a starter for the school’s Division 2 football team.

Joseph Vitorino

Joseph Vitorino is the Executive Director of Marketing & Growth Strategy for Planned Companies. Initially starting with Planned in 2017, Joe is a seasoned leader, having dedicated over seven years to advancing the company's success in various pivotal roles.

Starting as a Proposal Specialist, he quickly demonstrated his keen insight and strategic acumen, leading to a rapid ascent through increasingly responsible positions such as Business Development Analyst, Director of Alliance Success, and Executive Director of Strategy. Having excelled in nearly all sales and marketing roles, Joe is uniquely positioned to lead the team by leveraging firsthand experience of the positions he oversees, combined with almost 10 years of industry experience, to provide mentorship and guidance toward their individual, shared team, and company goals.

In his current role as Executive Director of Marketing & Growth Strategy, Joe brings a deep understanding of the company's operations and client needs, developed through years of internal growth and hands-on experience. He is renowned for his ability to align marketing strategies with business objectives, driving sustainable growth and enhancing the company’s branding and market position. His responsibilities include directing and overseeing all marketing campaigns and initiatives, sales enablement, strategic initiatives related to growth of the company such as strategic partnerships (The Alliance, BDA, & others), and sales/marketing integration of new acquisitions.

Joe's innovative approaches to digital marketing and strategic initiatives ensure that Planned Companies remains at the forefront of service excellence. He continues to inspire his team, fostering a culture of innovation and commitment to excellence that propels the company forward.

J’Nell Simmons

J'Nell joins Planned Companies with over 20 years of experience in Business Development, including a decade as CEO of a prominent real estate organization in New York City. She has a strong reputation for building lasting relationships with commercial property owners, property management firms, and service providers, making her a key connector in the industry. J'Nell is excited to continue fostering these connections by introducing clients to the full range of Planned Companies' services, which are designed to meet the needs of multifamily and commercial properties. Her expertise spans real estate, sustainability, and business growth, all of which align with Planned Companies' mission to deliver exceptional service.

In addition to her work in real estate, J'Nell has co-founded a start-up aimed at helping property owners reduce carbon emissions and served as Chief of Staff at Frequency, where she enhanced commercial properties through innovative wellness strategies. Originally from Missouri, J'Nell began her career in marketing and has successfully launched several entrepreneurial ventures, including hospitality and fitness businesses. Currently, she co-owns a private personal training gym in NYC with her husband. A passionate advocate for local businesses, J'Nell is dedicated to expanding her knowledge of the real estate market and serving as a valuable resource for property owners, managers, and industry professionals alike.

François Cornil

François Cornil is the Director of Business Development for the California market for Planned Companies. He joins Planned with 15 years of experience in the commercial real estate and hospitality services industry. Prior to Planned, François was an entrepreneur, personally investing in commercial properties and brokering investments & leases on behalf of his clients across the San Francisco Bay Area.

Prior to this, he served as Senior Director of Sales at Rezi, a next-gen multifamily property management and leasing platform where we helped build the sales function and scale the business on the west coast. Prior to Rezi, François held senior management positions with RentMoola and Computop.

Jolie Cina

Jolie Cina is an award-winning marketing executive with over 20 years of experience driving brand growth and engagement across diverse industries, including healthcare, insurance, retail, real estate, ecommerce, and travel. As the Director of Marketing at Planned Companies, she leads strategic multi-channel marketing initiatives, overseeing communications, branding, digital, social, and traditional platforms.

Prior to joining Planned Companies, Jolie held key leadership roles at Premium Outlets | Simon Property Group and Savoy Associates, where she built marketing functions from the ground up, developed high-performing teams, and strengthened corporate branding. Her expertise lies in crafting innovative marketing strategies that align creative vision with business objectives to drive revenue and market expansion.

Jolie is passionate about fostering fun, collaborative, cross-functional teams that thrive on creativity and results. With a strong background in strategic planning and execution, she is committed to elevating brand presence and delivering impactful marketing solutions.