Operations Team
Astrit (Tony) Gorana
Chief Operating Officer
Astrit (Tony) Gorana
Chief Operating Officer
Astrit (Tony) Gorana joined Planned Building Services in 2000. Starting as an Account Executive, he has ascended through the years to Director of Operations, Vice President of Operations and currently Chief Operating Officer. Gorana oversees the operational functions of all divisions throughout the organization, with client satisfaction and relationships at the forefront of his focus.
Gorana, an industry expert, serves as a daily resource and mentor to his team of executive directors. He works with his team to identify and implement process improvements for increased efficiency and effectiveness, conduct property assessments and review contract renewals, and support client relations for maximized communication and understanding of their needs. As a leader who lives and breathes the business, Gorana prioritizes supporting a team culture that passionately delivers superior service.
Committed to sustainability, Gorana also received his LEED AP designation in November 2008 and has been the key driver in launching “Planned Goes Green”, the company’s green movement program.
Prior to Planned Building Services, Gorana started his career in the janitorial and maintenance business as a teenager. He brings his extensive experience and growing knowledge to Planned, consistently introducing and implementing the latest industry innovations. Gorana inspires the team daily with his diligence, integrity and commitment to customer service.
Planned Companies’ Operations Team
Our Operations team is available day or night to ensure our clients’ needs are always satisfied. The Ops team handles oversight and supervision of the field associates.
Each region has a dedicated senior management team, which is identified below.
Safet Palevic
Executive Vice President, Northeast Region
Steven DePascale
Vice President, Northeast Region
Albert Kasneci
Vice President, Northeast Region
Reuel Williams
Vice President, Mid-Atlantic Region
Juan Jose Chaves
Vice President, Southern Region
John Fahmy
Vice President, Western Region
Marcos Guerrero
Executive Director, Northeast Region
Besim Dodiq
Executive Director, Northeast Region
Ugo Bellomo
Executive Director, Northeast Region
Ismet (Izzy) Mehmeti
Executive Director, Northeast Region
Gazi Dabi
Executive Director, Northeast Region
Larry Beatty
Executive Director, Northeast Region
Safet Palevic
Executive Vice President, Northeast Region
Safet Palevic joined the Planned Companies team in 2004, where he started as a regional supervisor. Palevic’s dedication and drive enabled him to succeed, climbing the corporate ladder to his current position as Vice President of Operations for New York, Connecticut and the New Jersey Gold Coast regions. He is responsible for managing a team of regional managers and overseeing multiple accounts.
With a main focus on client retention, Palevic directly works with Planned’s corporate departments, such as human resources, sales, payroll, and purchasing to ensure a seamless site start up process for all of his accounts. Additionally, he reviews budgets, holds monthly meetings and keeps his operations team accountable and dedicated to client satisfaction.
Palevic has over 15 years of residential building operations experience.
Steven DePascale
Vice President, Northeast Region
Steven is a proven security professional who is responsible for overseeing all field operations for the Northern New Jersey and Gold Coast region. He also works directly with Planned’s corporate departments such as human resources, IT, sales and marketing, payroll, and purchasing. From launching seamless site startups to overseeing the execution of process and procedures across his entire portfolio, Steven’s experience and knowledge in the industry is unparalleled.
Steven graduated from Seton Hall University and holds a bachelor’s degree in Social Sciences. He began his corporate career in account management before transitioning into a law enforcement career as a police officer and graduated from the Passaic Country Police Academy. Following his Law enforcement career, he then transitioned into corporate security executive management, overseeing security needs for a global pharmaceutical company based in North Jersey. In addition to his extensive law enforcement and security training, Steve has attended multiple courses in Executive Protection as well.
Steven graduated from Seton Hall University and holds a bachelor’s degree in Social Sciences. He began his corporate career in account management before transitioning into a law enforcement career as a police officer and graduated from the Passaic Country Police Academy. Following his Law enforcement career, he then transitioned into corporate security executive management, overseeing security needs for a global pharmaceutical company based in North Jersey. In addition to his extensive law enforcement and security training, Steve has attended multiple courses in Executive Protection as well.
Albert Kasneci
Vice President, Northeast Region
Albert began his journey with Planned Companies in February of 2009. He was originally hired as an Operations Manager for our North Jersey region. He was promoted to Executive Director of New York City and Long Island in 2017. He oversees a team of 5 including Liridon (Doni) Salovic, Miri (Gazi) Dabi, Bret Spader, Manny Perez & Adrian Paljevic.
Prior to joining Planned Companies, Albert was involved in several service-based positions including a waiter at a restaurant, carpenter and a foreman.
Reuel Williams
Vice President, Mid-Atlantic Region
Reuel Williams is the Vice President for the Mid-Atlantic division of Planned Companies. He has been with Planned Companies for more than two years, formerly serving as the Executive Director of Operations for Maryland, Washington DC, and Delaware. Reuel has more than 20 years of experience in the janitorial and facilities services field and is an accomplished senior level corporate professional experienced in managing major facility service projects for corporate, government, industrial, manufacturing and healthcare facilities.
Reuel has worked for General Maintenance Co, Service Force USA, Motir Services, Crystal Enterprises and NSC. In addition to that he has owned and operated his own consulting firm specializing in helping facilities services companies leverage technology to better service their partners. In his various roles Reuel has provided quality leadership and effective communications for 400+ facility personnel and managed over 30 facilities and 5 million sq. ft. daily in DC, MD, VA, and NC. Among some of his career highlights are: managing the custodial contracts for; Reagan National Airport, BMW Manufacturing Plant in South Carolina, The DC Citywide Govt Contract, Central Piedmont Community College, just to name a few. In addition to his work experience Reuel is a graduate of the Darden School of Business at UVA and is a certified floor tech and OSHA trained manager.
Juan Jose Chaves
Vice President, Southern Region
A hospitality and property management veteran, Juan Jose Chaves joined Planned Companies in January 2012 and is responsible for sales and field operations in Atlanta, North Carolina and South Carolina. Prior to joining Planned Companies, Chaves worked in the hospitality industry with White Lodging Services for eight years and Archstone in Maryland and Virginia for more than four years. Originally from Costa Rica, Chaves brings his passion, attention to detail and ability to develop cohesive teams that perform to the high standards of our organization. He received his business degree from The Latin American University of Science and Technology and University of Notre Dame.
John Fahmy
Vice President, Western Region
John Fahmy is the Vice President for the western region. Fahmy started his career with Planned Companies as Executive Director for the New York and Connecticut regions, but due to his expertise in relationship building and retention was relocated to the Mid-Atlantic region for the potential growth opportunities for Planned Companies. His responsibilities include hiring and training new associates, managing client and associate retention, account startups, budgets, and supervising field management. Fahmy’s high energy and business leadership skills contribute to his continued success with PLS and PSS. Previously, Fahmy gained significant skills and success within the hospitality and telecommunication industries. He began his career while in college as a front desk agent at two of NYC’s top hotels. Later in his career, he was a regional sales manager for one of the largest AT&T resellers. Through this career opportunity, he gained many of the associate retention skills and multi-site management expertise that he has brought to Planned Companies.
Marcos Guerrero
Executive Director, Northeast Region
Marcos Guerrero joined the Planned Companies team in May of 2004, where he started as an Operations Manager, formerly titled Account Executive and then Operations Manager for some time.
Marcos’s exceptional work in his role of Operations Manager enabled him to succeed, climbing the corporate ladder to Executive Director of Operations. Marcos now covers the New Jersey Gold coast, otherwise known as the Hudson Waterfront District, and soon will add uptown Manhattan and Connecticut to his regions as well.
He is responsible for managing a team of Operations Managers and overseeing multiple accounts. With a focus on client retention, Guerrero directly works with Planned’s corporate departments, such as human resources, sales, payroll, and purchasing to ensure a seamless site start up process for all of his accounts, while reporting directly to the Vice President of Operations.
Additionally, he reviews budgets, holds monthly meetings and keeps his operations team accountable and dedicated to client satisfaction. Guerrero now has over 15 years of industry experience.
Prior to working for Planned, Marcos sold mortgages for Ameriquest. He was also involved in a family owned business for a few years before that. Ironically enough, Marcos also worked in the same cleaning company where Astrit Gorana started his career in this industry. First as a porter, truck driver, warehouse helper, warehouse manager and last field manager.
Besim Dodiq
Executive Director, Northeast Region
Besim Dodiq rejoins Planned Companies as an Executive Director for North Jersey continuing his 15-plus year journey delivering exceptional customer service and value-added vendor relationships. Besim reports to Steve DePascale. His team is comprised of Romulo Reynoso, Chrisptin Hulse, Ian Watts and Dino Koleci.
Besim originally started with Planned Companies in February 2008. He began his Planned Journey as an Operations Manager for regions of New Jersey. He was responsible for managing several locations, overseeing that the daily operations were completed accurately and efficiently while also communicating with the clients to help with their needs.
Prior to joining Planned Companies, Besim was a concierge at Brown Harris Stevens for several years.
Ugo Bellomo
Executive Director, Northeast Region
Ugo Bellomo began his career at Planned Companies in 2016 as an Operations Manager, overseeing concierge and security accounts for the Northern region portfolio. Ugo was promoted to Executive Director in 2022, where he oversees a team of Operations Managers, in addition to client/associate retention, new account startups, and daily operations and associate/field management. He attended County College of Morris and the French Culinary Institute where he received a degree in culinary arts and opened his own restaurant.
Ugo has more than 25 years of law enforcement, security, and fraud investigation experience gained throughout his careers as a Corrections Officer, Welfare Fraud Investigator, and as a Police Officer with the Newark Police Department in NJ. He held various positions within the police department, including Robbery/Homicide Detective, as well as being a Task Force Officer with the Federal Alcohol Tobacco and Firearms Bureau (ATF). Ugo takes great pride in building strong relationships with property managers and our Planned Companies team members in our Lifestyle (PLS) and Security (PSS) divisions.
Ugo has more than 25 years of law enforcement, security, and fraud investigation experience gained throughout his careers as a Corrections Officer, Welfare Fraud Investigator, and as a Police Officer with the Newark Police Department in NJ. He held various positions within the police department, including Robbery/Homicide Detective, as well as being a Task Force Officer with the Federal Alcohol Tobacco and Firearms Bureau (ATF). Ugo takes great pride in building strong relationships with property managers and our Planned Companies team members in our Lifestyle (PLS) and Security (PSS) divisions.
Ismet (Izzy) Mehmeti
Executive Director, Northeast Region
Ismet (Izzy) Mehmeti has been with Planned since 2002 and is the Planned Building Services Operations Manager for the Northern New Jersey region. He currently supervises a team of regional managers that oversee multiple accounts. In addition to staff management, Mehmeti is responsible for budgeting, quality control, site inspections and works directly with Human Resources for associate hiring and proper on-site placement.
Mehmeti has over 12 years of industry experience with a background in operations and construction.
Gazi Dabi
Executive Director, Northeast Region
Gazi Dabi started his career with Planned in February 2013 as a regional manager, was promoted to operations manager and is now Executive Director, Northeast Region. He covers all five boroughs of NYC as well as Long Island. His team consists of five operation managers and one junior operations manager. Gazi's primary focus has been to always been to build a partnership with clients, providing exceptional customer service, and supporting his team from A to Z the Planned way.
Prior to joining Planned, Gazi worked as a quality control manager for ABM and a manager for a steakhouse in Staten Island.
Prior to joining Planned, Gazi worked as a quality control manager for ABM and a manager for a steakhouse in Staten Island.
Larry Beatty
Executive Director, Northeast Region
Larry joined Planned Companies as an Executive Director in November of 2022. His portfolio covers the Northeastern Region of the United States, which includes Massachusetts, Rhode Island, Connecticut New York City are parts of Upstate NY. This multi-state responsibilities has him overseeing several Operations Managers across these regions, involving all aspects of the services that Planned offers; concierge, security, janitorial and maintenance. Larry’s been in the real estate and service delivery industry over 20 years, with extensive experience in both residential and commercial real estate, specifically around operations, staff training & leadership development.
Prior to working at Planned, Larry has extensive consulting experience; in facilities operations optimization in all facets from back of the house operations, to front desk service. Larry’s career had him working at The Metropolitan Museum of Art, The Children's Place corporate, and Alliance Building Services, where he was responsible for both engineering and janitorial services on the Trinity Church account. He graduated from The Pennsylvania State University with a bachelor's degree in Mechanical Engineering, and a minor in Math.
Prior to working at Planned, Larry has extensive consulting experience; in facilities operations optimization in all facets from back of the house operations, to front desk service. Larry’s career had him working at The Metropolitan Museum of Art, The Children's Place corporate, and Alliance Building Services, where he was responsible for both engineering and janitorial services on the Trinity Church account. He graduated from The Pennsylvania State University with a bachelor's degree in Mechanical Engineering, and a minor in Math.