Executive Team

Robert Francis CEO Planned Companies

Robert Francis

President & CEO

David Han CFO Planned Companies

David Han

Chief Financial Officer

Astrit Gorana COO Planned Companies

Astrit (Tony) Gorana

Chief Operating Officer

Dino Iuliano CRO Planned Companies

Dino Iuliano

Chief Revenue Officer

Catherine Bruno of Planned Companies

Catherine Bruno

Vice President, Human Resources

Peter Theodoropoulos CIO Planned Companies

Peter Theodoropoulos

Chief Information Officer/Chief Technology Officer

Robert Francis

President & CEO

Robert Francis represents the fourth generation of leadership in the real estate service industry and is passionate about building the Planned Companies brand that is synonymous with accountable, professional service. His focus is on associate and client satisfaction and retention, new business development and overall guidance and support for all Planned Companies initiatives.

During his tenure at Planned, Francis grew the Building Service division and expanded into the security and concierge business by launching Planned Security Services in 2002 and Planned Lifestyle Services in 2004, significantly increasing the Planned Companies brand throughout the northeast within a short period of time. Francis has instituted quality control measures and a corporate culture at Planned that has resulted in substantial company growth and industry leading client and associate retention rates.

Francis has been featured in various regional and national publications, such as Real Estate Weekly, Workforce Management, The Star Ledger, and New Jersey & Company. Additionally, he is a recipient of the NJBIZ “Top 40 under 40” Award which recognizes business executives throughout the state who demonstrate leadership and innovation.

David Han

Chief Financial Officer

As Chief Financial Officer, David Han is responsible for the overall financial leadership of Planned Companies, including corporate accounting, financial analysis & reporting, budgeting, treasury and risk management.

Han has more than 20 years of experience gained in a variety of financial leadership roles at both publicly traded and private companies.  Previously, he served as Director, Compliance & Risk Management at Planned Companies’ parent company in Toronto, FirstService Corporation, where he oversaw the company’s Sarbanes-Oxley, internal audit & risk management initiatives.  Prior to FirstService, Han served in various financial leadership roles at Coca-Cola Enterprises and Xerox Canada and also provided consulting and advisory services to Senior Management in a range of industries.

Mr. Han is also currently an Independent Director of the Board at KEB Hana Bank Canada, serving as the Chairman of the Audit Committee and a member of the Risk Management Committee.

David is a Canadian Chartered Professional Accountant, and began his career at Ernst & Young, after graduating from the University of Toronto with a Bachelor of Commerce degree.

Astrit (Tony) Gorana

Chief Operating Officer

Astrit (Tony) Gorana joined Planned Building Services in 2000. Starting as an Account Executive, he has ascended through the years to Director of Operations, Vice President of Operations and currently Chief Operating Officer. Gorana oversees the operational functions of all divisions throughout the organization, with client satisfaction and relationships at the forefront of his focus. Gorana, an industry expert, serves as a daily resource and mentor to his team of executive directors. He works with his team to identify and implement process improvements for increased efficiency and effectiveness, conduct property assessments and review contract renewals, and support client relations for maximized communication and understanding of their needs. As a leader who lives and breathes the business, Gorana prioritizes supporting a team culture that passionately delivers superior service. Committed to sustainability, Gorana also received his LEED AP designation in November 2008 and has been the key driver in launching “Planned Goes Green”, the company’s green movement program. Prior to Planned Building Services, Gorana started his career in the janitorial and maintenance business as a teenager. He brings his extensive experience and growing knowledge to Planned, consistently introducing and implementing the latest industry innovations. Gorana inspires the team daily with his diligence, integrity and commitment to customer service.

Dino Iuliano

Chief Revenue Officer

As the Chief Revenue Officer (CRO) for Planned Companies, Dino Iuliano is responsible for all marketing, branding and revenue initiatives across all of our divisions throughout all of our regions.

Before this role, he was the Executive Vice President of Planned Security Services and Planned Lifestyle Services. During that time he oversaw all day-to-day operations for all Planned Companies concierge, doormen and security officers throughout the Northeast and Mid-Atlantic regions. In addition to site associates, he was responsible for the group of Executive Directors and a team of Regional Operations Managers who are directly accountable for client satisfaction, retention and account supervision. Under his leadership, Planned Security and Planned Lifestyle Services have obtained industry leading retention rates and have grown significantly within the market.

Prior to Planned Companies, Iuliano served as Director of Operations for a New Jersey-based security company and has also worked as an Executive Protection Specialist for a Fortune 100 company. Iuliano has also served as a Corporal in the United States Marine Corps and was also a Sheriff’s Officer. Most recently, Iuliano worked as a Product Specialist at a Fortune 500 Company located in Northern New Jersey. He graduated from the Executive Protection Institute in Virginia.

Iuliano has been featured in various industry publications, such as NY Real Estate Journal, New Jersey & Company, and Real Estate Weekly and provides lectures regarding security safety and awareness. Iuliano was also a recipient of the NJBIZ “Top 40 under 40” and The Security Honor Roll in Access Control & Security Systems Magazine.

Catherine Bruno

Vice President, Human Resources

Catherine Bruno is a hands-on HR leader with a passion for building strong cultures and using data to drive organizational decision making. Catherine is an analytical thinker with a knack for creative problem solving, leveraging her unique background in finance, operations and human resources. As VP of Human Resources, Catherine works closely with the HR team, focusing on employee engagement and retention, talent management, recruiting, benefits, process improvement and people analytics.

One of Catherine’s most notable accomplishments since joining Planned has been the development of a monthly scorecard, reporting on key performance indicators and used by senior management to understand the wellbeing of the business and its people.

Catherine brings with her 10 years of experience in various HR roles at different sized companies and diverse industries. Prior to joining the Planned team in 2016, Catherine was with EY’s People Advisory Practice where she helped clients develop and implement strategic HR programs, including executive and broad-based compensation, HR policy design, performance management, succession planning, leadership development and workforce planning.

Catherine is a graduate of Gettysburg College with a degree in Business Management. She is a certified Senior Professional in Human Resources.

Peter Theodoropoulos

Chief Information Officer/Chief Technology Officer

Peter Theodoropoulos is the Chief Information & Technology Officer for Planned Companies. He leads an outstanding team developing and supporting custom-developed and diversely-integrated applications across Operations, Finance and Human Resources departments. Peter provides a clear vision for a highly differentiated, next-generation of products and services for its internal and external clients. Peter has over 25 years of business technology and software engineering experience and is best known for analyzing, designing and deploying innovative, workflow-infused productivity systems.

Prior to Planned Companies, Peter was the Founder and Business Technology Consultant of Software Dynamics, a NJ-based business consulting firm that would assist small to large-sized organizations with evaluating their manual workflow processes and providing proven technology solutions to achieve competitive and increased bottom-line results. Planned Companies was a client of Software Dynamics for over 16 years, supporting the entire infrastructure from technology consulting, network and software support, to custom developed and integrated solutions.

In 2017, Planned Companies acquired Software Dynamics’ team and intellectual property. Embracing technology further, Planned spun off a new division called Planned Technologies Services, Inc. to assist its valued clients with their business technology needs.

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