Robert Francis

Astrit (Tony) Gorana

Astrit (Tony) Gorana joined Planned Building Services in 2000. Starting as an Account Executive, he has ascended through the years to Director of Operations, Vice President of Operations and currently Chief Operating Officer. Gorana oversees the operational functions of all divisions throughout the organization, with client satisfaction and relationships at the forefront of his focus.

Gorana, an industry expert, serves as a daily resource and mentor to his team of executive directors. He works with his team to identify and implement process improvements for increased efficiency and effectiveness, conduct property assessments and review contract renewals, and support client relations for maximized communication and understanding of their needs. As a leader who lives and breathes the business, Gorana prioritizes supporting a team culture that passionately delivers superior service.

Committed to sustainability, Gorana also received his LEED AP designation in November 2008 and has been the key driver in launching “Planned Goes Green”, the company’s green movement program.

Prior to Planned Building Services, Gorana started his career in the janitorial and maintenance business as a teenager. He brings his extensive experience and growing knowledge to Planned, consistently introducing and implementing the latest industry innovations. Gorana inspires the team daily with his diligence, integrity and commitment to customer service.

David Han

As Chief Financial Officer, David Han is responsible for the overall financial leadership of Planned Companies, including corporate accounting, financial analysis & reporting, budgeting, treasury and risk management.

Han has more than 20 years of experience gained in a variety of financial leadership roles at both publicly traded and private companies.  Previously, he served as Director, Compliance & Risk Management at Planned Companies’ parent company in Toronto, FirstService Corporation, where he oversaw the company’s Sarbanes-Oxley, internal audit & risk management initiatives.  Prior to FirstService, Han served in various financial leadership roles at Coca-Cola Enterprises and Xerox Canada and also provided consulting and advisory services to Senior Management in a range of industries.

Mr. Han is also currently an Independent Director of the Board at KEB Hana Bank Canada, serving as the Chairman of the Audit Committee and a member of the Risk Management Committee.

David is a Canadian Chartered Professional Accountant, and began his career at Ernst & Young, after graduating from the University of Toronto with a Bachelor of Commerce degree.

Frank Cupo

Frank is a technology professional specializing in blending agnostically hosted platforms and software solutions to meet the ever-changing demands of today's marketplaces. He successfully managed global technology strategies for various industry leaders/verticals, including health and wellness, telecom, B2B channel distribution, and digital entertainment. His international experience in each of these markets effectively extended the functional reach and achieved global alignment through logistically diverse team building. His adaptive technology models continually met the compliance and security best practice frameworks while maintaining the primary goal of minimizing business impact.

Frank recently transitioned to Planned Companies from WW (formerly Weight Watchers), where he stewarded all aspects of their back-office technology strategy operations and support stack. His most recent accomplishments involved transitioning WW to a fully remote work model across the globe and the unification of disparate regional identity access models.

Paul Greco

Paul Greco is an accomplished sales and marketing leader with a record of consistent revenue growth within the SaaS, financial services, and real estate sectors. He strategically builds and leads high-performing teams grounded in a culture of empowerment and excellence. Paul has earned multiple President’s Club awards. His extensive experience ranges from individual contributor roles to senior leadership positions and he demonstrates adaptability and expertise to navigate changing environments.   Beyond his professional achievements, Paul balances his career with family life because he values his role as a dedicated father and husband. His genuine commitment for mentoring and coaching others illustrates his belief in the importance of developing future industry leaders.

Catherine Bruno

Catherine Bruno is a hands-on HR leader with a passion for building strong cultures and using data to drive organizational decision making. Catherine is an analytical thinker with a knack for creative problem solving, leveraging her unique background in finance, operations and human resources. As VP of Human Resources, Catherine works closely with the HR team, focusing on employee engagement and retention, talent management, recruiting, benefits, process improvement and people analytics.

One of Catherine’s most notable accomplishments since joining Planned has been the development of a monthly scorecard, reporting on key performance indicators and used by senior management to understand the wellbeing of the business and its people.

Catherine brings with her 10 years of experience in various HR roles at different sized companies and diverse industries. Prior to joining the Planned team in 2016, Catherine was with EY’s People Advisory Practice where she helped clients develop and implement strategic HR programs, including executive and broad-based compensation, HR policy design, performance management, succession planning, leadership development and workforce planning.

Catherine is a graduate of Gettysburg College with a degree in Business Management. She is a certified Senior Professional in Human Resources.

Bob White

With over 30 years of experience in the cleaning industry, Bob, a passionate and visionary leader, specializes in healthcare environmental services. His mission is to provide safe, efficient, and quality solutions for ambulatory centers, wellness centers, infusion and dialysis centers, sterile processing and decontamination, pharmacy compounding, and life sciences and biotech facilities. As the president of Pinnacle HealthCare Environmental Services, he leads a team of dedicated and skilled professionals who share values of excellence, integrity, and innovation. They strive to create a culture of collaboration, empowerment, and diversity, and to foster long-term partnerships with clients and stakeholders.

At Pinnacle HealthCare Environmental Services, Bob oversees the strategic direction, operations, and growth of the company. He is responsible for developing and implementing new services, products, and technologies that meet the evolving needs and standards of the healthcare industry, negotiating contracts, and ensuring compliance with regulatory and accreditation requirements.