Recent psychological research has revealed some very interesting data about how a person’s environment and surroundings affect their mood, emotional responses, and even their decisions. As a property manager, one way to keep your building competitive and desirable is to take these subtle cues into account. Create a space that makes your tenants feel their best, and they’ll never want to leave.
When it comes to lighting, there’s a perfect sweet spot that maximizes productivity and good feelings. If lighting is too dim, it can create feelings of drowsiness and apathy. When lighting is too bright, it evokes anxiety and a sense of urgency that can cause irritability. The same study which revealed these facts also determined that proximity to a window was “bimodal,” meaning at times it could have a contradictory effect: reducing productivity and happiness in some individuals, while it raises them in others. One good strategy to account for these differences is to use white light rather than yellow light; even for those tenants who feel better away from a view of the outside, the bulbs will mimic natural light, and the color will be less sterile.
Color has such a big impact on human psychology that studying it has become its own field. In one study, participants were served the exact same pastries in four colors of boxes: blue, orange, green, and pink. They all insisted that the pastries in the pink box tasted best. That said, an individual’s response to certain colors is highly personal, and psychologists are still unsure how associations between emotions and colors are formed. Still, there are some general observations that can support your decisions regarding your building. Overall, people react most positively to soft or jewel-toned shades of green and blue. Red also makes the list, as long as it isn’t too aggressive. Yellow and orange seem to be the least-preferred colors for a room. However, keep in mind that lighter rooms showcase dirt and grime, so while a crisp, light room may sound clean and chic, it will only look clean if you maintain it daily.
As a property manager, you won’t have much say about the furniture tenants bring in to their apartments, offices, or shops. What you do have control over are elements like lobbies or entryways, leasing offices, and landscaping. All of these spaces have the ability to influence your tenants’ perception of your building, and set the tone for the rest of their day, as they usually enter these spaces before getting to their own private areas. When it comes to interiors, you have to decide which emotions you want to evoke in your customers and prospective customers. Do you want them to feel energized, or soothed when they come in? Choose furniture, colors, and accent pieces like tapestries or paintings that reinforce these emotions. Remember that the perception of space makes areas feel larger; if you’re working with a small leasing office or lobby, don’t overload it with objects that will make people feel cramped. You can also use a mirror to make rooms feel larger. If you’re leasing small studio apartments, you might even consider making a mirror a permanent fixture in each one.
Ultimately, the intent behind your building’s interior design will only be effective if the components are properly maintained and cleaned. A cluttered lobby, dirty furniture, or even just a burnt bulb will null and distract from any positive effect a tenant may have had if kept in good condition. If you need top-notch maintenance or cleaning professionals who will be as passionate about maintaining your building’s image as you are, give Planned Companies a call.